Traditional femininity is making a comeback on the Milanese catwalks, along with the return of timeless classics that hit the mark without screaming ‘fashion,’ reports Angelo Flaccavento.

At MSGM and Etro, the storytelling felt forced and was, ultimately, a disservice to the fashion.

Marco De Vincenzo, Etro and Sportmax from day three of Milan Fashion Week.

The stress on functionality felt new for Etro, even if its Paisley tribe was as visually complacent, maximalist and rich as ever.

Mr Etro is trying to evolve, therefore there was an unexpected practical twist to the new collection. Imagine an explorer climbing a mountain in a brocade duvet and you've got the picture.

Veronica Etro is aiming to bring the label's sense of opulence and sophistication closer to the street — and she is succeeding

Kean Etro dedicated the whole Etro collection to nuances of blue.

A more focused and less flamboyant expression made for a fresh output from Kean Etro.