Celebrity marketing has fallen out of favour during the pandemic. But when the strategy makes a comeback global brands need to act fast to tap more African influencers to access high-growth markets like Nigeria, Kenya and South Africa.
China’s lucrative market has seen European showrooms roll out the red carpet for a new generation of its buyers, but the relationship hasn’t always been smooth.
A survey commissioned by BoF found that teenage girls in the US overwhelmingly prefer beauty chain Ulta to rival Sephora.
Blockbuster films with diverse casts, including Black Panther and Girls Trip, are creating new opportunities for stylists of colour as well. But behind the scenes, hidden barriers stand between black stylists and the A-list.
Luxury brands can embrace sneakers, graphic t-shirts and drops all they want, but can they build the belief and belonging that give streetwear labels their true power?
This week, a glut of big name magazines have chosen black women to front their September issues, while a German retailers' alliance formed to improve working conditions in Asian factories is crumbling.
This week, a glut of big name magazines have chosen black women to front their September issues, while a German retailers' alliance formed to improve working conditions in Asian factories is crumbling.
Both PVH and partner Coty are betting big on Calvin Klein Women, the first major fragrance launch from the brand since 2005.
With international editions of Vogue for the Middle East, Latin America and more recently for Poland and even the Czech Republic, calls for Vogue Africa are growing louder.
The Oscar winning actress has accused the British magazine of editing her hair to fit "Eurocentric" ideals.
Behind every carefully cultivated look, there is a series of deals that net stylists and their agents thousands of dollars.
Tiffany chief executive Frederic Cumenal shares his plans for remaking the 179-year-old jewellery house along with its new advertising campaign, conceived by Grace Coddington.
Fashion brands and retailers are battling for a share of the $5 billion in product sales that Star Wars: The Force Awakens is projected to generate over the next year.
After much buzzed-about red carpet awards season appearances, the breakout actor became a face of Miu Miu.
Procter & Gamble raised its annual profit forecast on lower commodity costs and as consumers, particularly in the United States and Europe, kept buying its pricey Tide detergent and Dawn dish soap.
Frédéric Malle announced on Apr. 18 that he will be leaving his brand Editions de Parfums Frédéric Malle at the end of June.
The two brothers join older siblings Antoine and Delphine, meaning that 4 out of Arnault’s 5 heirs now serve on the board. Bernard Arnault, age 75, has placed his controlling interest in LVMH in a stock-share partnership aimed at perpetuating family control.
Billionaire Bernard Arnault said he hopes a planned visit to France next month by China’s Xi Jinping will help smooth trade relations between Paris and Beijing.
Alyson Hogg, who founded the luxury tanning brand in 2003, has reacquired it from Crown Laboratories.
Monthly Swiss watch exports suffered their biggest decline since 2020 as demand for premium and luxury timepieces in key markets including China and Hong Kong plunged.
Asos has said it will take “necessary actions” to transform its fortunes after the fast fashion retailer’s first-half losses widened and sales fell by nearly a fifth.
The effort to force TikTok’s Chinese parent company ByteDance Ltd to divest its ownership of the social media platform would quickly become law under a plan outlined Wednesday by House Speaker Mike Johnson.
