Warby Parker’s stock market performance will test if investors buy into the direct-to-consumer playbook of prioritising growth over profit.

The direct-to-consumer fashion and beauty space has flourished over the last decade, but the once fool-proof marketing rubric has aged in that time. BoF outlines how to update the DTC marketing playbook so brands can break through the saturated market.

Alongside founders and investors, independent directors can play a key role on a young company’s board, helping to shape strategy with insights and advice based on their own experiences.

Post-election, industry executives sound off on what they need to focus on next.

In the age of e-commerce, defining the role of the store is as daunting as ever. But a brick-and-mortar experience is vital to brand building. A store is still the most important touchpoint between consumer and product, and the right interaction could create a lifetime of loyalty. From Warby Parker’s digital-to-physical evolution to Neiman Marcus Group’s investments in customer service, BoF examines the importance of the store — and how it complements the online experience.

In episode five of BoF’s podcast series Drive, delivered by DHL, the co-founders of Warby Parker discuss how being industry outsiders helped them in their entrepreneurial journey, and why the opportunity keeps growing as the company does.

Funding is one of the most perplexing aspects of growing a fashion start-up. BoF outlines what to know when going to investors.  

The disruptive eyewear company is now valued at $1.75 billion, with a public flotation on the horizon.