Plunging marketing budgets are disrupting the traditional value exchange between fashion brands and the magazines that cover them — with both sides wondering if the fear of missing out on editorial coverage can still drive hefty ad investments in an increasingly digital world.
Six takeaways from Paris Fashion Week, where everything from the coronavirus to end-times fashion changed the conversation we'll be having for the rest of the year.
BoF and Nordstrom hosted an intimate dinner to celebrate fashion week, bringing together a series of industry insiders.
The latest group of emerging American designers — with a range of experience and focus points, from streetwear to sustainability — will compete for mentorship, exposure and cash in the 16th iteration of the program.
While body positive marketing is more visible than ever, trendy options for plus-size consumers across categories and price points are still rare. What’s holding fashion back?
The Business of Fashion is proud to unveil the sixth annual BoF 500: the people shaping the global fashion industry in 2018.
Christene Barberich went from creative writing to becoming global editor-in-chief of the award-winning digital media company, Refinery29. She shares her advice.
In the world of influencer marketing, fewer followers can be a good thing. But how should brands measure the success of such partnerships, and what’s the real ROI?
With an eye on the growing women’s market, historically male-oriented sportswear brands are making changes to their strategy.