Actors are a particularly effective way of reaching Indian consumers, but fashion brands should consider widening the net to include other famous faces like local musicians, athletes and celebrity influencers, say marketing experts.

The designer Kerby Jean-Raymond took BoF and founder Imran Amed to task on social media this week, criticising what he saw as the publication’s shallow approach to inclusivity. His comments found support among a diverse group of fashion insiders.

Global brands are hungry for a bigger slice of India’s $30 billion luxury market but they aren’t exploiting the country’s colossal film industry to its full potential.

The two women discuss how the grassroots movements is dismantling India’s patriarchy and using their platforms to raise awareness of social issues.

Women in India are pushing back against social norms that limit their opportunities, though it can be an uphill battle, attendees learned at BoF’s VOICES.

Watch the inspiring talks of Stella McCartney, Alber Elbaz and more in real-time.

Sonam K Ahuja is the latest speaker to join an exciting line up of inspiring talks on Thursday, November 29 and Friday, November 30.

BoF columnist Bandana Tewari speaks to 28 year-old actor Sonam Kapoor — daughter of legendary Bollywood actor Anil Kapoor and a member of the recently launched BoF 500 — about the power of entertainment and Bollywood’s unique ability to move the Indian fashion market.