The creative director used his New York fashion catwalk as a staging ground for a series of upcycled looks.

Building emotional, even inspirational, connections to a product is more critical than ever in fashion and beauty. In today’s hyper-competitive, crowded environment, marketing strategies that make brands stand out and stay culturally relevant need a mix of old and new tactics.

On the first two days of New York Fashion Week, designers Peter Do and Stuart Vevers showcased their takes on storied brands.

After a decade of false starts, Coach is finally hitting its stride with products people want, restrained discounting and distribution, a newfound digital savvy and fluency in Gen-Z. Finding new ways to grow without falling back into its old habits will still be tricky.

Accessible luxury brands like Coach and Michael Kors radically changed their approach to everything from logos to discounting to regain their old cachet with consumers. It’s working, but for how long?

The 80-year-old heritage leather goods maker has spent much of the last year leaning into a marketing strategy that emphasised fun. Its efforts are paying off.

China’s fashion capital will be the first to completely return to live, physical shows but insiders concede it’s not quite ‘business as usual.’

The executive, who has served on the company's board for 14 years and was named its chief executive in 2019, is leaving as misconduct allegations surface.