Although top health experts recommend wearing masks in public to prevent the spread of the virus, the issue of whether to wear one has swelled into a culture war.
The deadly outbreak is taking a toll on China's economy, which produces one-third of the world's apparel. Brands need to prepare for shipping and manufacturing delays.
Good in-store service is vital to winning back customers and building a lasting brand.
For retailers large and small, mishaps are inevitable. But how a company responds to its mistakes is crucial. If handled poorly, disgruntled customers may turn away from a brand for good. But the right moves can turn a disaster into an opportunity to build greater loyalty.