Hit programmes are a powerful way for brands to appeal to China’s 900 million internet users, but the mass marketing approach won’t pay off for everyone. Which brands are in position to benefit most?

Co-founded by Law Roach, Jason Rembert, and Lacy Redway, The Black Fashion & Beauty Collective will serve as a kind of “black glam union” for behind-the-scenes creatives.

BoF went inside American GQ’s unusual production process over the last six weeks, interviewing the editors and writers who brought the issue and its features to life.

Stylists best-known for working with celebrities like Angelina Jolie and Matthew McConaughey are signing onto an app where they dole out wardrobe advice to the public.