The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Catch up on the social platform’s latest influencer wedding, new product reissues and its lipstick obsession.
Move over Sofia Richie. TikTok has been inundated with videos from beauty influencer Mikayla Nogueira’s wedding on July 1. The Boston-based beauty guru invited several TikTok influencers to her Newport, Rhode Island wedding, including Dylan Mulvaney, Chris Olsen and James Charles. Makeup artist Mario Dedivanovic and hairstylist Chris Appleton created her wedding look. Not one to miss out on a sales opportunity, Nogueira created a lip kit in collaboration with E.l.f., which according to beauty influencer sold out in 18 minutes.
After TikTok and Instagram lovers demanded the brand reissue limited edition shades, Glossier re-released Ultralip in Cranberry and Pisces — the latter now renamed as Pony. In the last two years, Glossier has become known to give the customer what it wants; it relaunched its Boy Brow pomade in new shades and packaging on June 28.
BeautyTok has announced 2023 as the year of the lip. And brands have responded accordingly, releasing new products like Kosas’ Weightless Lip, Gisou’s Lip Oil Golden Shimmer Glow and Charlotte Tilbury’s Airbrush Flawless Lip Blur in the last month.
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Excitement for its IPO is building, but in order to realise its ambitions, more acquisitions and operational expenses might be required.
In an increasingly crowded space, makeup brands that prioritise natural ingredients are finding new ways to get their message across.
Shana Randhava, Priya Venkatesh, Heela Yang and Robin Tsai will join Imran Amed and Priya Rao to identify the entrepreneurs shaping the future of the beauty industry.