A Gen Alpha beauty disruptor is coming.
Once seen as a last-minute impulse purchase, bite-sized products are becoming a main attraction for prestige brands and retailers looking to widen their customer base.
This week, TikTok can’t stop talking about Hailey Bieber’s coffee makeup, Westman Atelier and Charlotte Tilbury’s deal with Disney.
This week, TikTok was virtually invited to Mikayla Nogueira’s wedding, Glossier brought back discontinued shades and a closer look at the lip products Gen-Z loves.
For many emerging beauty brands, the early days of getting up and running has been the relatively easy part. Now, they need to confront even greater challenges to continue their growth trajectories, according to The State of Fashion: Beauty.