The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
1. How to Build a Beauty Brand in the Digital Age
Source: Shutterstock
In an era of authenticity, agility and hyper-engagement, Sarah Brown asks the beauty industry’s brightest stars about what works and what doesn’t.
2. Tracking the Rise of ‘Clean’ Beauty
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Source: Shutterstock
Non-toxic beauty is more than a trend: It’s a health issue, a political issue — and a business opportunity. As the market shifts and consumers demand more from their products, will the establishment finally catch on? Sarah Brown reports.
Cover FX's Nude is Not Beige campaign, and Instagram images from Clinique, Fenty Beauty, Estée Lauder | Illustration by Nerea Verdejo Blanco for BoF
Sarah Brown examines what the blockbuster success of Rihanna's Fenty Beauty says about the industry's race problem.
4. K-Beauty: From Fad to Fixture
Peach & Lily's Peach Slices CVS collaboration | Source: Courtesy
Korean beauty is transcending its cult of cute, riding a wave of remarkable innovation. Will it last, asks Sarah Brown, and what does it mean for the industry’s established superpowers?
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5. Estée Lauder vs. L’Oréal: Who’s Winning Beauty’s Arms Race?
Source: Costanza Milano for BoF
The world’s leading beauty conglomerates are buying buzzy indie brands left and right to stay competitive in a fast-changing market. But who is making better bets?
For more articles like this, check out our Beauty channel.
Excitement for its IPO is building, but in order to realise its ambitions, more acquisitions and operational expenses might be required.
In an increasingly crowded space, makeup brands that prioritise natural ingredients are finding new ways to get their message across.
Shana Randhava, Priya Venkatesh, Heela Yang and Robin Tsai will join Imran Amed and Priya Rao to identify the entrepreneurs shaping the future of the beauty industry.
By selling existing formulas under their own name, retailers can tap into the lucrative beauty market without investing in custom formulations. But that doesn’t mean the private label model is an easy win.