Beauty will always be on the sidelines at fashion’s “Super Bowl,” but this year all of the beautiful people just looked beautiful.

From the way spirits are marketed to the success of celebrity-founded lines, alcohol offers a roadmap for standing out in a crowded market.

The first Fenty x Puma tie-up wrote the textbook for successful celebrity-brand collaborations. The pair will have to work harder to get the same reception in a market that’s now saturated with sneaker launches, and where elegance is elbowing out streetwear on the runway.

A new generation of brands, including Adore Me and Rihanna’s Savage x Fenty, are experimenting with the concept, but creating an extravaganza on the level of Victoria's Secrets' shows may be permanently out of reach.

Rihanna wore Salomon’s “Cross Low” sneakers as part of her all-red ensemble during the halftime performance, marking the culmination of the brand’s recent rise in fashion.

Jessica Simpson, Sean Combs and other early-aughts superstars turned moguls are itching for a comeback. But much has changed about the celebrity fashion business.

New School, a new agency out of London reps a fast-rising group of tight-knit creatives, including the teams behind last fall’s Dazed covers featuring Rihanna and Harry Styles, campaigns for Apple and Klarna, and shows for Chopova Lowena and Thebe Magugu.

This week, everyone will be talking about Milan Fashion Week, Nike’s earnings and Savage X Fenty’s latest fashion show on Amazon.