Hello BoF Professionals, welcome to our latest members-only briefing: The Week Ahead. Think of it as your "cheat sheet" to what everyone will be talking about on Monday.

THE CHEAT SHEET

Farewells and New Beginnings at Paris Fashion Week

Karl Lagerfeld at the Chanel Autumn 2017 haute couture show in Paris | Source: InDigital.tv

• Chanel is planning a tribute to Karl Lagerfeld, though the time, place and nature of the event are not known
• Lanvin and Nina Ricci return to the schedule helmed by new designers
• South Korean designer and LVMH special prize winner Rok Hwang opens Paris Fashion Week on Monday with his London label, Rokh

As the industry descends on Paris, the passing last week of the man who defined what it meant to be a designer for multiple generations will no doubt monopolise conversation between shows - followed closely by speculation about what Lagerfeld's death means for Chanel. The fashion house has yet to reveal the form or timing of its tribute to the designer (and their show isn't until March 5). Elsewhere, the week will bring hotly anticipated debuts at major brands, including Bruno Sialleli's attempted revival of Lanvin, and opens with new blood - Rokh, Jacquemus and Marine Serre show Monday and early Tuesday. Hedi Slimane's second Celine show is unlikely to be as shocking as his first, with the collection destined for new flagships in New York and beyond as part of LVMH's grand plan to turn the label into a €3 billion-a-year brand. And there's the usual corporate stunts - Evian is promising a "full collection" - presumably of water bottles - designed by Virgil Abloh, and Tommy Hilfiger's collaboration with Zendaya will show in an "experiential runway event."  

Nobody Watches the Oscars Anymore. But the Red Carpet Still Matters

Lupita Nyong'o in Versace at the Academy Awards in 2018

• Ratings for the Academy Awards broadcast on ABC fell 39 percent between 201 4 and 2018
• Brands pay stars hundreds of thousands of dollars to wear a dress, or potentially millions for multi-year styling commitments
• Social media buzz is replacing television exposure as the measure of a red-carpet look's success

The Bottom Line: The point of the red carpet is exposure, and social media offers more of that for iconic looks than ever (the flip side being that brands can achieve similar buzz when one of their paid stars makes a Starbucks run dressed in their clothes). 

Retail Earnings Season May Take a Grim Turn

Gap store | Source: Shutterstock

• Macy's, L Brands, J.C. Penney, Gap and T.J. Maxx are among the retailers reporting quarterly results this week
• Macy's, Kohl's and other department stores reported weak holiday sales
• Target, Walmart and other chains that have updated stores and integrated online and brick-and-mortar operations are faring better

The Bottom Line: These companies can tinker with their business models all they want, but it's the product that's the problem; mid-range basics, "sexy" marketing campaigns and budget department stores have gone out of style.

COMMENT OF THE WEEK

A self portrait by Karl Lagerfeld | Source: Courtesy

"I can't help but think that he lived until his last breath immersed in his biggest pleasure: letting his imagination fly through his work." — Giorgio Armani

SUNDAY READING

Professional Exclusives You May Have Missed: 

• Karl Lagerfeld's greatest legacy: his business model.
• How to succeed in business as a solo act.
• Miuccia Prada on fashion, football and racism.
• Why gamers mean big business.
• The "Amazon coat" and the future of shopping.

The Week Ahead wants to hear from you! Send tips, suggestions, complaints and compliments to brian.baskin@businessoffashion.com. 

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