default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Armani Pivots to Produce Medical Overalls

A consortium of Italian fashion companies is soon expected to start producing million of protective face masks.
Source: Shutterstock
By
  • Reuters

MILAN, Italy — Fashion group Armani said on Thursday all of its Italian production plants would start producing single use medical overalls, in an effort to support healthcare workers in the coronavirus crisis.

The shortage of protective equipment and other medical devices has been one of the biggest problems dogging the Italian health system since the contagion surfaced in the wealthy northern region of Lombardy at the end of February.

The fashion house, run by designer Giorgio Armani, added it had increased to 2 million euros (1.82 million pounds), from an initial 1.25 million euros, the funds it donated to Italian hospitals to help them face the virus emergency.

A consortium of Italian textile and fashion companies, coordinated by business association Confindustria Moda, is soon expected to start producing million of protective face masks, with the aim of making Italy self-sufficient in manufacturing the masks.

We’re tracking the latest on the coronavirus outbreak and its impact on the global fashion business. Visit our live blog for everything you need to know.

By Claudia Cristoferi; Editor: Giulia Segreti

In This Article

© 2022 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
Provide insight and analysis on fashion’s most powerful luxury brands.

The brand on Monday revealed its 2023 “Blue Book” collection of high jewellery, a series of intricate pieces priced upwards of $75,000 that marks the brand’s first high jewellery collection since bringing on former Cartier designer Nathalie Verdeille as chief artistic officer in 2021, as well as the first collection fully developed under LVMH.




Creative director Giovanna Engelbert has rolled out a colourful, more exuberant aesthetic and enlisted fashion heavy-hitters like Steven Meisel and Pat McGrath as the Austrian crystal-maker seeks to return to profitability by boosting its presence in fine jewellery.


view more

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
Discover the Key Themes That Will Define the Global Beauty Industry
© 2023 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy and Accessibility Statement.
Discover the Key Themes That Will Define the Global Beauty Industry