As Travel Booms, Fashion’s Hospitality Ambitions Heat Up
Elle International is launching hotels as Bulgari plans to nearly double its resort footprint in the next three years — with brands anticipating post-pandemic tourism will bring fortune to the fashion hospitality space.
Lately, the game of attracting very important clients, or VICs, has kicked into high gear, as brands are acutely aware that wealthy shoppers are hungry for both luxury products and elaborate experiences post-Covid.
CEO Francesca Bellettini breaks down how she worked with designer Anthony Vaccarello to more than double sales in 5 years, leaning into an amped-up take on Parisian glamour, seasonless merchandising and rapid expansion in leather goods.
Top-tier luxury brands have come roaring out of the pandemic, but the return of experiences, the rising risk of a global downturn and growing ubiquity of widely distributed labels could spell trouble ahead.
While the campaign doesn’t yet feature products designed by Lee, the release signals Burberry is getting a complete creative overhaul under the stewardship of Yorkshire-born designer and new CEO Jonathan Akeroyd.
This week, Ssense said it laid off 138 workers, and MatchesFashion received a $73 million cash injection from its shareholder. From more niche players to giants like Farfetch, the pressure remains high for luxury e-tailers.