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Confirmed: Prada Names Gianfranco D’Attis New Brand CEO

Gianfranco D’Attis
Prada names Gianfranco D’Attis as the new brand CEO. (Courtesy)

Prada Group has hired Gianfranco D’Attis, most recently Americas president at LVMH’s Christian Dior, to lead its flagship Prada brand. As chief executive of Prada, D’Attis will report to new group CEO Andrea Guerra (also hired from LVMH), whose appointment is expected to be confirmed at a board meeting in January. Prior to joining Dior, D’Attis held roles at Richemont’s Chloé, IWC and Jaeger-LeCoultre brands.

The appointments come as Prada’s co-CEOs and controlling shareholders, Miuccia Prada and her husband Patrizio Bertelli, step back and prepare to transition control of the company to the next generation. Their son Lorenzo Bertelli currently manages the group’s marketing, communications and sustainability efforts, and is expected to take the reins of the company within a few years.

Further Reading

Why Prada Is Hiring a New CEO

Patrizio Bertelli and Miuccia Prada are stepping down as the group’s co-CEOs, passing the reins to former Luxottica chief Andrea Guerra and hiring a new leader for their flagship Prada brand.

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at the Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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