Pietro Beccari will succeed Michael Burke leading LVMH flagship Louis Vuitton, while Delphine Arnault will become Dior’s new CEO as part of the luxury conglomerate’s biggest executive reshuffle in years.
How did a 75-year-old brand triple its revenues in just four years? By overhauling its commercial offer, racing into e-commerce and investing in spectacular flagships, Christian Dior Couture has radically accelerated its business, transforming itself into “a homegrown Chanel challenger within LVMH.”
The French megabrand was hit hard by the pandemic. But Chief Executive Michael Burke led Louis Vuitton to a healthy rebound by engaging local clients and driving sales online. Now, the executive is calling for a return to the original values of luxury.