Over the past two years, Chanel has acquired seven new manufacturers. At the house’s ‘Métiers d’Art’ showcase in Paris, president of fashion Bruno Pavlovsky broke down his strategy for future-proofing the French brand‘s supply chain.
A limited digital operation and high exposure to fragrance and beauty were among the factors that held the French giant back last year. But sales have since returned to growth over pre-pandemic levels and the company has no intention of selling its fashion online.
Though poorly understood by many fashion executives and investors, upstream supply chains are a powerful lever for value creation, writes John Thorbeck in the first instalment of a new column: First Mile.