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Kering Aims to Double Saint Laurent Sales to €5 Billion

The group said it would grow the label’s retail network worldwide, including a deeper push into the US.
Yves Saint Laurent store sign.
Yves Saint Laurent store sign. (Shutterstock)

French luxury group Kering aims to double sales at its smaller, fast-growing fashion brand Yves Saint Laurent to 5 billion euros ($5.36 billion) in the medium term, it said in slides after the first day of an investor presentation on Wednesday.

The group said it would expand the label’s geographic footprint, and make a deeper push into the United States, for example, as it increases the number of stores worldwide to between 300 and 350 in the medium term from 267 in March.

Product-wise, the label, headed by chief executive officer Francesca Bellettini, flagged its focus on leather goods, which make up the bulk of sales, while highlighting the importance of ready-to-wear for relaying the brand’s image, and shoes as a “second growth engine”.

Saint Laurent posted revenue of 2.52 billion euros in 2021, up 46 percent from a year earlier, twice the amount in 2016.

The group also targets higher profitability for the label in the medium term, with an EBIT margin seen rising to 33 percent from 28.3 percent at the end of last year.

The French luxury group is due to hold a presentation on its main label and profit engine, Gucci, on Thursday.

Gucci sales totalled 9.73 billion in 2021 and the brand is under market scrutiny as it has suffered more than rivals during a recent round of lockdowns in China.

By Mimosa Spencer; editing by Silvia Aloisi, Kirsten Donovan and Barbara Lewis

Learn more:

How Saint Laurent Became a $3 Billion Powerhouse

Chief executive Francesca Bellettini breaks down how she worked with designer Anthony Vaccarello to double sales in 5 years, leaning into an amped-up take on Parisian glamour, seasonless merchandising and a rapid expansion in leather goods.

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