Ludovic de Saint Sernin: ‘My Queer Community Saved My Business’
How the small but growing fashion label Ludovic de Saint Sernin, powered by its designer’s own sexual awakening and once-taboo gay imagery, survived the pandemic with a little help from its Instagram community.
Both labels are trying to reignite sales and push upmarket, but convincing consumers won’t be easy. Runway shows this week will be another chance to make their case. That, plus what else to watch for in the coming days.