The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
FRANKFURT, Germany — A European court said that German sporting goods maker Adidas may oppose the registration of two parallel stripes on shoes as an EU trademark, affirming earlier decisions by the European Union Intellectual Property Office (EUIPO).
Adidas had opposed Belgian company Shoe Branding Europe's application for two EU trademarks for two parallel stripes on shoes as it was too similar to its own iconic three-stripe design.
The EUIPO refused registration in separate decisions in 2015 and 2016. The Luxembourg-based General Court, Europe's second-highest, on Thursday affirmed the EUIPO's decisions, saying that the design Shoe Branding had proposed would take unfair advantage of Adidas’ reputation and that it had not demonstrated due cause for its use.
By Maria Sheahan.
From analysis of the global fashion and beauty industries to career and personal advice, BoF’s founder and CEO, Imran Amed, will be answering your questions on Sunday, February 18, 2024 during London Fashion Week.
The State of Fashion 2024 breaks down the 10 themes that will define the industry in the year ahead.
Imran Amed reviews the most important fashion stories of the year and shares his predictions on what this means for the industry in 2024.
After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.