default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Adidas to Close Stores in Online Push

Adidas' chief executive says he expects to close down stores in the coming years as part of a shift towards selling more goods online.
Adidas store | Source: Shutterstock
By
  • Reuters

FRANKFURT, Germany — Adidas expects to close down stores in the coming years as part of a shift towards selling more goods online, its chief executive told a newspaper.

In an interview with the Financial Times, Kasper Rorsted said "over time, we will have fewer stores but they will be better," adding that over the coming year the number of Adidas stores was expected to contract slightly.

"Our website is the most important store we have in the world."

Adidas, which wants to more than double its e-commerce sales to €4 billion ($4.91 billion) by 2020 from €1.6 billion last year, has 2,500 stores globally and 13,000 additional mono-branded franchise stores, the Financial Times said.

By Christoph Steitz; editor: Andrew Roche.

In This Article

© 2021 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The State of Fashion: Technology
© 2022 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions and Privacy policy.
The State of Fashion: Technology