The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
SEATTLE, United States — Amazon saw its biggest shopping day in history on Cyber Monday, with more products ordered worldwide than any other day.
In the five days starting with Thanksgiving and continuing through to Cyber Monday, customers purchased millions more products than in the same period last year. Amazon customers ordered more than 18 million toys and 13 million fashion items on Black Friday and Cyber Monday combined.
The company says sales by small and medium-sized businesses worldwide grew more than 20 percent year over year on Black Friday. The new Echo Dot Alexa device was the top selling product on Amazon globally, in any category over the holiday weekend, and Whole Foods Market broke its all-time record of turkeys sold during Thanksgiving season. But a surge in online holiday sales may bring a February hangover.
By Polina Noskova; editor: Chakradhar Adusumilli
From the day-of dress code to British brands hopping on board, BoF breaks down all the sartorial details of the historic day
Attendees stayed on dress code — with some over-the-top interpretations — for the annual event, which paid homage to the late designer.
Join us for our next #BoFLIVE on Thursday, February 16 at 15:00 GMT / 10:00 EST, based on our latest case Study How to Build a Profitable DTC Brand. BoF’s deputy editor Brian Baskin along with DTC correspondent Malique Morris and chief marketing officer of UK-based beauty brand Trinny London, Shira Feuer explore blueprints for growing a profitable brand.
The 10 themes in The State of Fashion 2023, the authoritative annual report from The Business of Fashion and McKinsey & Company, highlight how businesses can deploy realistic yet bold strategies to drive growth, even amid challenging times.