The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
MADRID, Spain — Barcelona have agreed an extension to their kit-manufacturing deal with Nike which Spanish media reported was the most lucrative arrangement of its kind in the world.
The Spanish champions issued a statement saying details of the contract will be specified at their next general assembly. Barcelona-based daily newspapers Diario Sport and Mundo Deportivo reported that the deal could be worth 155 million euros (119.9 million pounds) a season and would run until 2026.
"FC Barcelona and NIKE, Inc. have extended their current sponsorship deal, which was due to end on June 30, 2018," Barcelona said on Saturday. "The long-term agreement is a landmark in global football and builds upon a highly successful partnership." President Josep Maria Bartomeu added: "We are excited by this new agreement and are confident we will be able to celebrate continued sporting successes together."
By Rik Sharma; editor: Ed Osmond.
From analysis of the global fashion and beauty industries to career and personal advice, BoF’s founder and CEO, Imran Amed, will be answering your questions on Sunday, February 18, 2024 during London Fashion Week.
The State of Fashion 2024 breaks down the 10 themes that will define the industry in the year ahead.
Imran Amed reviews the most important fashion stories of the year and shares his predictions on what this means for the industry in 2024.
After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.