The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Chinese people as identical Maoist robots? (Guardian)
"If fantasy is part of the appeal of fashion, then wouldn't it be worthwhile for Dior, Chanel, and other couture houses to figure out how Chinese people fantasise and see themselves?"
Marketing's New Rage: Brands Sponsoring Influential Bloggers (WWD)
"Forget about just display ads. Increasingly, the future of advertising online seems to be through sponsorships, contests, giveaways, product placement, widgets and games — often with bloggers."
How CEOs Will Use Social Media in the Future (Mashable)
"Today's CEO is not social... Very few of the CEOs at top companies in the U.S. and the rest of the world have any material presence on the popular social media sites... all signs are pointing to a future filed with CEOs who can speak the language of the people — social media."
Ebay redoubles marketing efforts for fashion offering (Marketing)
"Since eBay launched its Fashion Outlet site in April, it has had 30 fashion retail brands, including Superdry, Karen Millen, Ted Baker and Office, join to sell their products through it."
How the late Corinne Day changed my life (Telegraph)
"Her style of photography, and that British Vogue shoot in particular, kicked off the whole grunge movement in the '90s in a blaze of controversy. No discernible make-up, natural light, girls with flaws.. Her work was so unmistakably British and effortlessly cool."
From analysis of the global fashion and beauty industries to career and personal advice, BoF’s founder and CEO, Imran Amed, will be answering your questions on Sunday, February 18, 2024 during London Fashion Week.
The State of Fashion 2024 breaks down the 10 themes that will define the industry in the year ahead.
Imran Amed reviews the most important fashion stories of the year and shares his predictions on what this means for the industry in 2024.
After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.