default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

David Bailey Turns Editor for Citizens of Humanity

The photographer has guest-edited the denim brand's in-house magazine, Humanity, shooting Kate Moss for the cover, as well as Ronnie Wood, Damien Hirst and his wife and children.
By
  • Victoria Berezhna

LOS ANGELES, United States — David Bailey has edited, photographed and curated an entire issue of denim brand Citizens of Humanity's in-house magazine.

The 11th edition of the title, Humanity, is dedicated to the creatives who most inspire the photographer, and features Kate Moss on the cover. The supermodel is photographed with the Rolling Stones' Ronnie Wood in the magazine, which also features Damien Hirst, London mayor Sadiq Khan and Bailey's own wife and children.

Bailey says he was given total creative freedom by Citizens of Humanity. “The whole issue was totally my idea, the only thing [Citizens of Humanity] said to me was to make it personal. I wouldn’t have done it otherwise,” he tells BoF. “They just said, ‘do it’.”

Kate Moss by Ronnie Wood for Humanity Magazine | Source: Courtesy

For Citizens of Humanity, the magazine forms part of a wider strategy to engage more deeply with consumers. “Our website is half-content, half-commerce, [but] online and digital are still two dimensional, so when we create the magazine we do it with the intention of leveraging the content in multi-dimensional ways,” says Amy Williams, chief executive of Citizens of Humanity.

“When we think about our brand message, we think about the celebration of creative people and talent,” she adds. “The magazine is the perfect example of that.”

Since taking the helm as CEO in 2015, Williams established a tighter supply of inventory and better control over wholesale partners.

Williams oversaw the launch of a premium denim vintage collection targeted to higher-end specialty stores, while distribution of the main brand was shifted away from department stores and towards multi-door retailers. As a result, the company is set to reach $100 million in revenue in 2017 and year-on-year growth of 10 percent.

“We manufacture all products in LA, and we control the amount of inventory that we put into the market — less than 1 percent of our products are sold in off-price channels,” Williams says. “The tight supply of the brand makes the product a little bit more covetable.”

© 2023 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from News & Analysis
Fashion News, Analysis and Business Intelligence from the leading digital authority on the global fashion industry.

Join us for the BoF VOICES 2023 livestream, taking place from Tuesday, November 28 to Thursday, November 30, to examine the cultural, technological and economic forces shaping the global fashion, luxury and beauty landscape.


Join our annual gathering for big thinkers from Tuesday, November 28 to Thursday, November 30 as we unite the movers, shakers and trailblazers of the global fashion, luxury and beauty industries with the thought leaders, entrepreneurs and inspiring people shaping the wider world.


We are delighted to announce the speakers from across the worlds of film, music, philanthropy, activism, contemporary art, architecture and design who will be joining us at BoF VOICES 2023, from November 28 to November 30. Register for the global livestream.



view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
Voices 2023
© 2023 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
Voices 2023