The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"The Surprise of Collaboration..."
Not everyone thinks of fashion designers as business people, but fashion ultimately requires designers, especially independent designers like Giles Deacon, to stay in touch with the realities of managing a business every day.
In the third and final chapter of Giles' story, we learn how collaborations with major partners like New Look, as well as creatives like LOVE Magazine's Katie Grand and milliner Stephen Jones, have enabled Giles to bring his designs to a broader audience, elevate the sophistication of his product offering, and therefore have a creative and business impact far beyond what might be expected of an independent fashion label in London.
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Previous chapters:
Chapter I | "Unstructured Exploration..."
Chapter II | "A Designer Who Has Always Drawn..."
Inside the Studio | Giles Deacon was generously supported by Swarovski
After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.
Photographer Misan Harriman, artists Rita Ora and Billy Porter and designer Diane von Furstenberg shared their experiences translating pain into art and impact.
Designers Jonathan Anderson and Diane von Furstenberg, actor-filmmaker Dan Levy, Uniqlo’s John C Jay and others spoke about the state of creation in an age of artificial intelligence and corporate mediocrity.
Generative AI is already changing fields such as design and marketing, and while it presents a number of very real threats, it also holds potential benefits for all of humanity.