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Is ‘Buy Now, Wear Now’ Really the Future of Fashion?

Burberry Spring/Summer 2013 | Source: Examiner
By
  • Emma Clark

"There’s been a significant amount of hemming and hawing over the fashion cycle: Winter clothes are shipped to stores during the worst of the July heat, and spring outfits land in January and February, when it’s still bitterly cold in the Northeast. But what’s a fashion brand to do about it?"

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