BoF outlines the steps that retailers and labels need to take as they survive the first shockwave of the pandemic and now must grapple with prolonged economic downturn.

The firm provides 'millennial insight with the sage advice of industry experts.'

Inventory management is a mystery to even the biggest players in the space because it requires not only nimble decision-making on the production side as orders roll in but also a sense of fortune-telling. Recent technology, however, could be a major game changer — but only if retailers do it right.

Companies are using personal exchanges via text, WhatsApp and Instagram to build a more intimate relationship with consumers.

The Los Angeles-based, direct-to-consumer shoe label has a new investor and a new plan to fix fashion’s broken supply chain.

Founders must have a clear vision of their target customer, backed by a mix of intuition and data. Understanding who will buy a product forms the basis of nearly every business decision, from marketing strategy and pricing, to whether and where to open stores.

Every business has its own path to scale, from a fledgling start-up into a global brand. However, there are a handful of common challenges every brand must face, including hiring, growing the supply chain, market expansion and marketing.

Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.