Fashion retailers have long created store environments aimed at stimulating the eyes and ears. Now companies are increasing their attention on the nose and embracing the arts of olfactive branding and scent marketing. BoF investigates.
Joining an already outstanding lineup including Chanel’s global chief executive officer Leena Nair, Bottega Veneta’s creative director Matthieu Blazy, and John C. Jay, president of global creative of Fast Retailing, we are delighted to reveal the latest roster of speakers joining us at BoF VOICES 2023.
Walmart and Centric Brands are investigating their supply chains in Cambodia over allegations that inmates at the country’s largest women’s prison were illegally employed to produce garments for export.