Question 1: Who said: “The real tools of fashion are in Italy”?
Question 2: What is the relationship, if any, between Tom Ford and Ermenegildo Zegna?
a. Tom Ford interned for Ermenegildo Zegna well before working at Gucci
b. Ermenegildo Zegna was Tom Ford’s private fabrics tutor, giving him an insider view of Italian tailoring and fabrications
c. Ermenegildo Zegna manufactures Tom Ford’s suits as part of a private-label deal
d. Tom Ford was Ermenegildo Zegna’s top customer, before launching his own line of suits
Question 3: Who was The Gentlewoman’s first cover star?
Question 4: In 2012, UK consumers spent £44 billion on new clothing, translating into £1700 per household. Of that, approximately how much remained unworn?
Question 5: Which of the following statements about private-label partnerships are TRUE?
a. Private-label brands are generally more profitable for a retailer.
b. Li & Fung supplies nearly 40% of all apparel sold in the US.
c. Private-label suppliers, like The Supply System, generally have faster than average production cycles.
d. All of the above
Question 6: The Italian luxury label Ermanno Scervino attributes it breakthrough to:
a. The right wholesale relationships they formed in the early days of their label
b. Their decision to remain independent, refusing outside investment
c. Their Milan Fashion Week debut in 2003
d. Their decision to be true to ‘Made in Italy’, acquiring Italian factories to produce their line
Question 7: All of the following statements about Neapolitan tailoring are true EXCEPT:
a. Neapolitan tailors believe tailoring is an art and not a job
b. The custom suit most requested by billionaires is one made from white vicuña, despite its extremely long waiting list
c. A bespoke suit takes 25-30 hours to make
d. Kiton operates a school next to its factory, training 12 students per year
Question 8: If the following equation depicts the success of Sarah’s Bags, then which of the following statements is true?
Equation: Success of Sarah’s Bags = Fashion + Social Good
a. Fashion > Social Good
b. Social Good > Fashion
c. Fashion = Social Good
d. Fashion √ Social Good
Question 9: Kering’s largest brand is _____.
b. Saint Laurent
c. Bottega Veneta
Question 10: The Gentlewoman’s editorial point of view begins with:
a. the woman and not the product
b. the product and not the woman
c. the classics and not the runway
d. the runway and not the classics
You can find all the correct answers to this week’s Pop Quiz here, along with detailed explanations. Good luck!