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Public School Bows Out of NYFW

Founders Maxwell Osborne and Dao-Yi Chow will pivot to a direct-to-consumer model in the spring of 2018.
Public School's Dao-Yi Chow and Maxwell Osborne in September | Source: Slaven Vlasic/Getty Images
By
  • Chantal Fernandez

NEW YORK, United States — New York Fashion Week is losing another designer label, but this time Paris has nothing to do with it. Public School's Maxwell Osborne and Dao-Yi Chow announced that the label will not present an Autumn/Winter 2018 collection in February. The company will instead launch a new direct-to-consumer concept at some point in the spring of 2018. In the meantime, the brand will continue to deliver new product and work on its upcoming collaborations with Nike and Alpha Industries while reconsidering its product assortment, delivery frequency and organisational structure.

Public School launched as a sharp and tailored sportswear menswear label in 2008 at Barneys New York and exploded onto the New York fashion scene in 2013 when it won both the CFDA Swarovski Award for Menswear and the CFDA/Vogue Fashion Fund. The duo quickly became buzzy industry fixtures, representing a new wave of streetwear-inspired designers. Two years later, Osborne and Chow were appointed co-creative directors of DKNY, where they remained until Donna Karan International was sold by LVMH to G-III in 2016.

This isn’t the first time Osborne and Chow have rethought their approach to fashion week as more New York brands grapple with how to optimise the increasingly consumer-facing productions and as department stores — key arbiters for emerging labels — struggle to attract customers. In 2016, the label combined its men's and women's offerings into two runway shows in December and June, when pre-season collections are typically shown to buyers and the press. The designers returned to the official schedule in 2017.

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