The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
How Mansur Gavriel Created the First Post-Recession It Bag
Mansur Gavriel is generating Birkin-esque waiting lists for its colourful handbags. Founders Rachel Mansur and Floriana Gavriel discuss getting the brand off the ground and the perks and pitfalls of its rapid growth.
How Stüssy Became a $50 Million Global Streetwear Brand Without Selling Out
Growing organically from its surf-inspired roots, the independent label, which turns 35 this year, managed to parlay its heritage into a business that generated $50 million last year, even without the man whose name is on the label.
The Secret to Hermès' Success
For two decades, Hermès has managed to make its luxury goods both impossibly exclusive and widely available, driving strong profits and growth.
The Business Logic Behind Balmain x H&M
What makes H&M's designer collaborations work? BoF speaks to Olivier Rousteing and the team behind Balmain x H&M.
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Chanel, the Saviour of Savoir-Faire
With a mix of long-held affection and hard-nosed business rationale, Chanel is securing the future of savoir-faire craftsmanship by acquiring and bolstering traditional maisons, held in a subsidiary named Paraffection.
Why Are Sportswear Giants Nike and Adidas Embracing Fashion?
As Nike and Adidas announce new designer collaborations with Acronym's Johanna F. Schneider and Junichi Abe's Kolor, respectively, BoF examines the strategies behind the uptick in the fashion activities of the world's leading sportswear giants.
Saint Laurent's Secret to Success
In the three years since Hedi Slimane took the reins at Saint Laurent, the brand has more than doubled its sales revenue. What's the secret?
Uniqlo's $50 Billion Brand Puzzle
Uniqlo aims to be the number one fashion giant in the world with revenues of $50 billion. But to achieve this, the company needs to be loved for its brand as well as its product.
Inside Levi's Comeback Plans
Attacked from all sides by a surge of competitors, how is the 161-year-old pioneer of blue jeans reasserting itself?
From analysis of the global fashion and beauty industries to career and personal advice, BoF’s founder and CEO, Imran Amed, will be answering your questions on Sunday, February 18, 2024 during London Fashion Week.
The State of Fashion 2024 breaks down the 10 themes that will define the industry in the year ahead.
Imran Amed reviews the most important fashion stories of the year and shares his predictions on what this means for the industry in 2024.
After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.