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The Best of BoF 2015 | Brands

To round off the year, we revisit the articles that sparked the most debate, yielded the biggest insights, and got the fashion industry talking in 2015. Today, we highlight some of the top stories on fashion's most interesting brands.
Mansur Gavriel bags | Source: Courtesy
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  • BoF Team

How Mansur Gavriel Created the First Post-Recession It Bag
Mansur Gavriel is generating Birkin-esque waiting lists for its colourful handbags. Founders Rachel Mansur and Floriana Gavriel discuss getting the brand off the ground and the perks and pitfalls of its rapid growth.

How Stüssy Became a $50 Million Global Streetwear Brand Without Selling Out
Growing organically from its surf-inspired roots, the independent label, which turns 35 this year, managed to parlay its heritage into a business that generated $50 million last year, even without the man whose name is on the label.

The Secret to Hermès' Success
For two decades, Hermès has managed to make its luxury goods both impossibly exclusive and widely available, driving strong profits and growth.

The Business Logic Behind Balmain x H&M
What makes H&M's designer collaborations work? BoF speaks to Olivier Rousteing and the team behind Balmain x H&M.

Chanel, the Saviour of Savoir-Faire
With a mix of long-held affection and hard-nosed business rationale, Chanel is securing the future of savoir-faire craftsmanship by acquiring and bolstering traditional maisons, held in a subsidiary named Paraffection.

Why Are Sportswear Giants Nike and Adidas Embracing Fashion?
As Nike and Adidas announce new designer collaborations with Acronym's Johanna F. Schneider and Junichi Abe's Kolor, respectively, BoF examines the strategies behind the uptick in the fashion activities of the world's leading sportswear giants.

Saint Laurent's Secret to Success
In the three years since Hedi Slimane took the reins at Saint Laurent, the brand has more than doubled its sales revenue. What's the secret?

Uniqlo's $50 Billion Brand Puzzle
Uniqlo aims to be the number one fashion giant in the world with revenues of $50 billion. But to achieve this, the company needs to be loved for its brand as well as its product.

Inside Levi's Comeback Plans
Attacked from all sides by a surge of competitors, how is the 161-year-old pioneer of blue jeans reasserting itself?

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