The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Will 'Uber for Models' Disrupt the Industry?
New apps like Swipecast connect models eager to maximise their income with clients who want a cheaper and easier alternative to traditional agencies. But will they really change the game?
Inside Fashion's Instagram Wars
Fashion's premier social media platform is a battleground for consumer engagement. Who is winning? And how are brands refining their strategies this season?
Who's Winning the Fashion E-Commerce Race?
Fashion e-commerce is heating up. In a race between luxury incumbents, 'pure play' e-tailers and a slew of upstarts with new business models, who will come out ahead?
Why Has Apple Been Poaching Fashion Execs?
Before the launch of Apple's Watch, the company made a slew of fashion and luxury hires. But the moves at the notoriously secretive Apple are about more than wearable tech.
Retailers Must Reinvent Their Stores, Says Report
Retailers and brands must reinvent their physical stores to better suit the behaviours and expectations of today's hyper-connected consumers, says a report published by PSFK.
Refinery29, Dazed and i-D Battle for Millennials
How three of fashion's leading youth media brands are deploying next-generation strategies to compete for millennial mindshare.
New York vs London: Which Is the World's Fashion-Tech Capital?
London and New York are both home to vibrant start-up ecosystems. But which is the world's true fashion-tech capital?
For more articles on the intersection of fashion and technology, check out our Fashion-Tech channel.
From the day-of dress code to British brands hopping on board, BoF breaks down all the sartorial details of the historic day
Attendees stayed on dress code — with some over-the-top interpretations — for the annual event, which paid homage to the late designer.
Join us for our next #BoFLIVE on Thursday, February 16 at 15:00 GMT / 10:00 EST, based on our latest case Study How to Build a Profitable DTC Brand. BoF’s deputy editor Brian Baskin along with DTC correspondent Malique Morris and chief marketing officer of UK-based beauty brand Trinny London, Shira Feuer explore blueprints for growing a profitable brand.
The 10 themes in The State of Fashion 2023, the authoritative annual report from The Business of Fashion and McKinsey & Company, highlight how businesses can deploy realistic yet bold strategies to drive growth, even amid challenging times.