The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Honorine Jewels by Fanny Boucher | Source: Honorine Jewels
JAIPUR, India — As we head into the festive season, we thought we'd bring a bit of sparkle into your holiday, courtesy of Fanny Boucher of India-based Honorine Jewels.
After spending a few years in the jewelry industry in Jaipur, the Pink city and capital of princely Rajasthan, India's most colourful state, Boucher began making jewelry for her friends. These happy customers encouraged Boucher to create her own jewelry collection and seek out buyers. A few months later, Net-a-Porter picked up the Honorine Jewels collection exclusively, effectively placing Boucher on the fashion map.
When designers find their products on Net-a-Porter, magical things can happen. Buyers from around the world use the Net-a-Porter brands list as intelligence on what brands they should be watching. Indeed, since her discussions with Net-a-Porter, Boucher has been speaking to other retailers who are interested in her wares, while also setting up her company and getting her first order produced.
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Honorine Jewels by Fanny Boucher for BoF
And so, without further ado, the BoF Spotlight now shines on Fanny Boucher, incorporating a green amethyst ring from her debut collection in the heart of our BoF logo. We think Fanny's colourful concoctions, with precious stones sourced in Jaipur's Johari Bazaar, are the kinds of special products that inspire consumers. This is jewelry with a story to tell.
And, hopefully this also bodes well for Fanny's fashion future. Outgoing BoF Spotlight designer, Hermione de Paula, was recently named the winner of Vauxhaull Fashion Scout's Merit Award. Congratulations Hermione!
That's all from us at BoF until the New Year. Happy holidays to all of you!
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