The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
NEW YORK, United States — With retail traffic slowing and apparel brands fighting harder than ever for customers, Tommy Hilfiger is going after a largely untapped market: people with disabilities.
The fashion brand owned by PVH Corp. is launching an adult clothing line with adjusted seams and openings that allow caretakers to dress the wearer — a move to build on a collection it created for kids last year. The company also has added magnetic closures to the clothes, making it easier to pull them over the head or get dressed with one hand.
Making clothes for disabled shoppers may seem like a niche market, but there are millions of potential customers in the U.S. and around the world — and they get short shrift from most brands. Hilfiger, 66, describes the effort as part of “the democratisation of fashion.”
The so-called adaptive clothing line, announced on Tuesday, consists of 37 men's and 34 women's styles based on its sportswear collection. Pants will have Velcro closures and magnetic flies and zippers, as well as adjusted leg openings and hems that accommodate leg braces and orthotics.
Tommy Hilfiger developed the lineup after the success its collection for children in the spring of 2016.
By Stephanie Wong; editor: Nick Turner.
From analysis of the global fashion and beauty industries to career and personal advice, BoF’s founder and CEO, Imran Amed, will be answering your questions on Sunday, February 18, 2024 during London Fashion Week.
The State of Fashion 2024 breaks down the 10 themes that will define the industry in the year ahead.
Imran Amed reviews the most important fashion stories of the year and shares his predictions on what this means for the industry in 2024.
After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.