default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Tommy Hilfiger Creates Fashion Line for People With Disabilities

The brand is launching an adult clothing line with adjusted seams and openings that allow caretakers to dress the wearer.
Shoppers outside a Tommy Hilfiger store | Source: Shutterstock
By
  • Bloomberg

NEW YORK, United States — With retail traffic slowing and apparel brands fighting harder than ever for customers, Tommy Hilfiger is going after a largely untapped market: people with disabilities.

The fashion brand owned by PVH Corp. is launching an adult clothing line with adjusted seams and openings that allow caretakers to dress the wearer — a move to build on a collection it created for kids last year. The company also has added magnetic closures to the clothes, making it easier to pull them over the head or get dressed with one hand.

Making clothes for disabled shoppers may seem like a niche market, but there are millions of potential customers in the U.S. and around the world — and they get short shrift from most brands. Hilfiger, 66, describes the effort as part of “the democratisation of fashion.”

The so-called adaptive clothing line, announced on Tuesday, consists of 37 men's and 34 women's styles based on its sportswear collection. Pants will have Velcro closures and magnetic flies and zippers, as well as adjusted leg openings and hems that accommodate leg braces and orthotics.

Tommy Hilfiger developed the lineup after the success its collection for children in the spring of 2016.

By Stephanie Wong; editor: Nick Turner.

In This Article

© 2022 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from News & Analysis
Fashion News, Analysis and Business Intelligence from the leading digital authority on the global fashion industry.

The 10 themes in The State of Fashion 2023, the authoritative annual report from The Business of Fashion and McKinsey & Company, highlight how businesses can deploy realistic yet bold strategies to drive growth, even amid challenging times.




Tim Blanks sits down with Ziad Ahmed, chief executive of JUV Consulting and Stephanie Simon, the former head of community at Clubhouse to reflect on VOICES.


view more

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
How to Build a Profitable DTC Brand
© 2023 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions and Privacy policy.
How to Build a Profitable DTC Brand