default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Travis Scott's Sneaker Air Jordan 1 Sells Out in a Morning

Re-sellers are already asking more than $1,000.
Travis Scott Air Jordan I High Source: Courtesy
By
  • Bloomberg

NEW YORK, United States — The Air Jordan 1 High OG TS, hip-hop artist Travis Scott's latest highly anticipated shoe collaboration with Nike Inc., sold out hours after its general release on Saturday.

A pair of the high-top sneakers was priced at $175 dollars, and its resale price is soaring. Re-sellers are already asking more than $1,000.

https://www.instagram.com/p/BxUzrccnekH

Scott tweeted a picture of the shoe Saturday morning around the time of the general release at 10 am EDT, and also featured the shoe on his Instagram account, where he has 16.7 million followers.

Scott, also a record producer and songwriter, is known in pop culture circles as the partner of Kylie Jenner, founder of Kylie Cosmetics.

By Maria Jose Valero; editors: Clementine Fletcher, Ian Fisher, Ros Krasny.

In This Article

© 2021 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
Voices2021
© 2021 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions and Privacy policy.
Voices2021