The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
BALTIMORE, United States — Sportswear maker Under Armour Inc will cut about 400 jobs, or 3 percent of its global workforce, as part of efforts to cut costs in its struggle to compete with Nike and Germany's Adidas in North America.
Under Armour has been running a cost-cutting program since the start of the year as results remained patchy and the bankruptcies of a handful of US sporting goods added to its woes.
The company said it expects between $200 million and $220 million in expenses related to the restructuring, slightly higher than an earlier estimate.
Under Armour had about 15,800 employees at the end of last year, and the workforce cuts are expected to be completed by March 2019.
"We continue to make difficult decisions to ensure we are best positioned to succeed," said Under Armour chief financial officer David Bergman said in a statement.
The company now expects annual adjusted earnings of 16 to 19 cents per share, compared with a previous estimate of 14 to 19 cents. Analysts on average are expecting 16 cents per share, according to Thomson Reuters I/B/E/S.
Under Armour's Class A shares were up 1 percent in premarket trading.
By Aishwarya Venugopal; editor: Sai Sachin Ravikumar.
From analysis of the global fashion and beauty industries to career and personal advice, BoF’s founder and CEO, Imran Amed, will be answering your questions on Sunday, February 18, 2024 during London Fashion Week.
The State of Fashion 2024 breaks down the 10 themes that will define the industry in the year ahead.
Imran Amed reviews the most important fashion stories of the year and shares his predictions on what this means for the industry in 2024.
After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.