This year the hit reality series was sponsored by resale site eBay, a move celebrated as promoting more responsible consumption. But the show is still a huge marketing opportunity for fast-fashion brands.
This week, a spoof press release claimed Adidas had appointed a co-CEO to address rights violations in its supply chain, a sign of more disruptive and confrontational tactics from advocacy groups focused on the industry.
FibreTrace seeks to accelerate the fashion and textile industries’ sustainability efforts by democratising access to its digital transparency and traceability tool, FibreTrace Mapped, for brands, manufacturers and farmers alike. BoF learns more.