Apps that let shoppers scan themselves and customise products to their precise measurements haven’t revolutionised the way we buy basics like T-shirts and jeans, but one company thinks bridal wear’s characteristics make it the perfect fit for the technology.

While Chanel recently restaged its latest cruise show in nearby Shenzhen, Louis Vuitton is betting on Hong Kong for the unveiling of Pharrell’s second collection for the house.

Global luxury brands are signing celebrity ambassadors from Thailand to tap into rising local demand and leverage the stars’ growing appeal across the wider Asia region.

The Australian designer, who earlier this year closed her label after two decades, is the most prominent designer yet to sell via Shein.

In the key China market, sports stars are an increasingly popular choice for luxury brands aiming to broaden their appeal while limiting their exposure to scandal-prone entertainers.

At the latest edition of China’s top fashion week, brands adapted their designs for a more value-minded shopper as retail buyers prepared for a softer local market.

The breakout girl group — made up of surprise BoF 500 cover stars Minji, Hanni, Danielle, Haerin and Hyein — has high potential for fashion brands looking to leverage the powerful fandoms that follow South Korea’s pop stars. Chanel, Gucci, Burberry, Dior and Louis Vuitton have already bought in.

The company’s recent introduction of a marketplace model has led to a flood of listings for new, high-end goods by third-party sellers. Some brands aren’t happy, but there may not be much they can do.