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Bulgari

Made famous by Elizabeth Taylor, the Italian fine jewellery brand was acquired by LVMH in 2011 for a record price of $6 billion.

Vital statistics

  • 1884 Established
  • Private Type
  • 1,001 - 5,000 Number of employees
  • 275 Stores
  • Rome, Italy HQ
  • LVMH Moët Hennessy - Louis Vuitton Parent Group

Key people

  • Jean-Christophe Babin Chief Executive
  • Paolo Bulgari Chairman

Company Snapshot

Company Snapshot

Bulgari is an Italian jewelry and luxury goods company. The trademark is usually written BVLGARI, and is derived from the surname of the company's Greek founder, Sotirios Voulgaris. Although the company made a name for itself with jewelry, today it is a diversified luxury brand that produces and markets several product lines including watches, fragrances, accessories, and hotels.

Sotirios Voulgaris began his career as a jeweller in his home village Paramythia (Epirus, Greece), where his first store can still be seen. In 1881 he finally moved to Rome, where in 1884 he founded his company.

Bulgari opened its first international locations in New York City, Paris, Geneva and Monte Carlo in the 1970s. For many years the company maintained a showroom in New York's The Pierre Hotel.

In 1984, Sotirio's grandsons Paolo and Nicola Bulgari were named Chairman and Vice-Chairman of the company and nephew Francesco Trapani was named CEO. Trapani's goal to diversify the company was started in the early 1990s with the release of the Bulgari perfume line.

On 6 March 2011 French luxury group LVMH Moet Hennessy Louis Vuitton SA announced that it was acquiring Bulgari SpA in an all-share deal for €4.3 billion ($6.01 billion), higher than LVMH had offered for any other company. Under the deal, the Bulgari family sold their 50.4 per cent controlling stake in exchange for 3 per cent of LVMH, thereby becoming the second-biggest family shareholder behind the Arnaults in LVMH.

Bulgari relies on a distribution network of about 300 stores, located in the most exclusive shopping areas in the world. The largest Bulgari store in the world is the 10-story Bulgari Ginza Tower in Tokyo, 940 square meters of retail floor space, including a restaurant and lounge bar.

Source: Wikipedia

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