The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Innovation is booming in the multi-billion dollar textured hair sector, as a flurry of entrepreneurs seek to shake-up the formerly stagnant market with “wet” products like shampoos and conditioners and “dry” items such as wigs and extensions. In turn, retailers and investors are paying more attention to the natural hair segment, increasingly recognising its untapped potential — though there’s still work to be done.
“There’s this assumption that women of colour just know what to do with textured hair. That’s actually not the case,” said BoF correspondent Tamison O’Connor. “Social media has really helped with that, and on the company side its provided a direct line to consumers and a window into their needs.”
On the latest BoF Live, BoF’s O’Connor and Sheena Butler-Young and were joined by Isoken Igbinedion and Simone Kendle, co-founders of Parfait, a company that uses AI technology to provide consumers with custom wigs. Igbinedion and Kendle detail the white space they identified, and how they went from idea to execution and grew their brand.
At the second session of The Business of Beauty Global Forum, speakers including Sephora Americas chief executive Jean-André Rougeot and Mielle Organics founder Monique Rodriguez charted beauty’s next stage of growth.
During the third session of The Business of Beauty Global Forum, Pamela Anderson, Isayama Ffrench and Glossier chief executive Kyle Leahy unpacked how to build unique brands and drive authentic relationships with customers.
Please join us on Tuesday, June 6 at 16:00 BST / 11:00 EDT for a special BoF Masterclass as BoF’s Executive Editor of The Business of Beauty Priya Rao and McKinsey & Company’s Senior Partner Kristi Weaver explore findings from the report, share their insight and answer your questions about how beauty players from around the world can arm themselves for success in the years ahead.
Speakers including John Legend and TooD Beauty founder Sharareh Siadat laid out their vision for a more inclusive beauty industry during the first session of The Business of Beauty Global Forum.