The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Innovation is booming in the multi-billion dollar textured hair sector, as a flurry of entrepreneurs seek to shake-up the formerly stagnant market with “wet” products like shampoos and conditioners and “dry” items such as wigs and extensions. In turn, retailers and investors are paying more attention to the natural hair segment, increasingly recognising its untapped potential — though there’s still work to be done.
“There’s this assumption that women of colour just know what to do with textured hair. That’s actually not the case,” said BoF correspondent Tamison O’Connor. “Social media has really helped with that, and on the company side its provided a direct line to consumers and a window into their needs.”
On the latest BoF Live, BoF’s O’Connor and Sheena Butler-Young and were joined by Isoken Igbinedion and Simone Kendle, co-founders of Parfait, a company that uses AI technology to provide consumers with custom wigs. Igbinedion and Kendle detail the white space they identified, and how they went from idea to execution and grew their brand.
The two companies, which occupy different ends of the market, report results this week. Plus, what else to watch for in the coming days.
As frothy beauty valuations come back down to earth, a group of artist-led lines are being primed for acquisition.
BoF is doubling down on our commitment to agenda-setting coverage of the global beauty and wellness space, with a new newsletter, more content and events, including our first invite-only Global Forum.
Gen-Z’s bright aesthetic may be rising in popularity, but the generation’s individualistic nature may keep it from becoming a full-blown phenomenon.