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Agenda-setting intelligence, analysis and advice for the global fashion community.

BoF Live: How Gen-Z Buys Luxury

Join us for a panel discussion with industry experts on the consumption habits of Generation-Z and the opportunities and challenges for luxury brands.
How Gen-Z Buys Luxury
In partnership with

1st September at 15:00 BST / 10:00am EDT

Featuring Anaheta v. Berenberg, Buying Director - Designer of Zalando, and Stefan Siegel, Founder of Not Just a Label, in conversation with BoF content strategist Alice Gividen.

This BoF Live is brought to you in partnership with Zalando Designer, a destination for luxury fashion inspiration where consumers can discover and shop both established and emerging brands that share their values. Learn more at corporate.zalando.com.

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To prepare for the upcoming webinar:

If you don’t already have Zoom installed on your device, make sure to install Zoom for desktop devices now. If you need to connect via a mobile device, you can install the Zoom app ahead of time:

- Get Zoom for your Android device here

- Get Zoom for your Apple device here

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Inside the $7 Billion Dior Phenomenon