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Agenda-setting intelligence, analysis and advice for the global fashion community.

BoF Masterclass | Fashion’s New Rules For Sports Marketing

Watch on demand a BoF Professional Masterclass that explores the topic in our Case Study, “Fashion’s New Rules For Sports Marketing.”
BoF Masterclass | Fashion's New Rules For Sports Marketing
BoF PROFESSIONAL

Created by BoF’s journalists and editors, in conjunction with our wider network of leading fashion creatives, thought-leaders, and innovators, Masterclasses are in-depth webinars with supporting resources, designed to deliver key learning outcomes on critical industry topics.

Watch on demand here:

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BoF's new case study, Fashion's New Rules For Sports Marketing cover
Case Study
Case Study | Fashion’s New Rules For Sports Marketing

Exclusive to BoF Professional members.

Further Reading

Case Study | Fashion’s New Rules For Sports Marketing

Capitalising on sport’s soaring commercial and cultural relevance is becoming a primary focus for fashion brands. Winning sports-marketing strategies today hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand’s target consumers, as experts in BoF’s latest case study explain.

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