Crafting an effective brand marketing strategy is about more than just running a series of ads on social media. It’s a long-term, multi-pronged process that takes both dedication to a vision and enough agility to evolve an identity to remain relevant and competitive.

Join us on Thursday, October 5 at 16:00 BST / 11:00 EDT for a BoF Professional Masterclass hosted by BoF editor Diana Pearl, author of our latest Case Study, The Essential Brand Marketing Guide. Together with guests Hill House Home founder Nell Diamond, R/GA’s global chief creative officer Tiffany Rolfe and Giant Spoon’s co-founder Jon Haber, Diana will break down the critical success factors of brand marketing today and lifts the curtain on how companies are using it to build — and even transform — their brands.

To prepare for the upcoming webinar:

If you don’t already have Zoom installed on your device, make sure to install Zoom for desktop devices now. If you need to connect via a mobile device, you can install the Zoom app ahead of time:

- Get Zoom for your Android device here

- Get Zoom for your Apple device here