The net worth of the musician-turned-entrepreneur has hit $1.7 billion, according to Forbes. But while Rihanna has plenty of songs that have topped Billboard charts, it’s her fashion and beauty endeavours that built much of the wealth.

Rihanna’s lingerie line, Savage x Fenty, is worth some $270 million, while her Fenty Beauty line is worth about $2.8 billion, Forbes estimated. Rihanna owns 50 percent of the LVMH-backed beauty line and 30 percent of her lingerie line.

Fenty Beauty is often celebrated for its inclusive colour range, with the “Fenty effect” pushing other brands to also offer 40 different foundation shades. In 2018, sales topped $550 million, beating competing celebrity brands like Kim Kardashian West’s KKW Beauty and Jessica Alba’s Honest Company.

Since debuting her makeup line in 2017, Rihanna has gone on to launch a skincare line, and most recently, a gender-free fragrance. Some other endeavours have fallen flat, like her high-end fashion line with LVMH, which launched in 2019 and was shuttered in February 2021.

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Skincare brands are introducing new products to protect and heal skin regardless of tone, chasing the same underserved group of racially diverse consumers that turned Rihanna’s Fenty Beauty into an overnight sensation.