The Business of Fashion
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More than a decade after releasing her first fragrance, Heat, Beyoncé is launching a new scent, Eau De Parfum in November.
The perfume is available for preorder on the musician’s website and will only be available in the US and Canada for $160. Top notes include Clementine and golden honey, a clear nod to the singer’s title of “Queen Bey.”
As more celebrities look to beauty for a second act, Beyoncé too is making her mark on the category. In May, she teased a hair care line on Instagram.
The 41-year-old, currently on tour in the US for her “Renaissance” album, previously was a brand ambassador for L’Oréal Paris and Armani Beauty’s women’s fragrance Emporio Armani Diamonds.
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