Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Brown Girl Jane Wins The Fifteen Percent Pledge’s Inaugural Sephora Grant

The Black-owned fine fragrance line was announced as the winner on Feb. 3 in a ceremony at Paramount Studios in Los Angeles, and was awarded a $100,000 grant.
Artemis Patrick and Malaika Jones arm in arm.
Artemis Patrick and Malaika Jones at the gala. (Linnea Stephan/BFA.com)

Brown Girl Jane makes prestige fragrances with claims around mood enhancement, as well as having vegan and cruelty free credentials. It was founded in 2019 by Malaika Jones, alongside co-founders Tai Beauchamp and Nia Jones.

Founded in 2020, The Fifteen Percent Pledge is an American non-profit founded by Aurora James that challenges retailers to dedicate at least 15 percent of their shelf space to Black-owned brands. Sephora was the first major retailer to make the pledge in June 2020, and has since doubled its assortment of Black-owned brands, reaching the 15 percent benchmark in prestige haircare in 2023.

The LVMH-owned retailer also agreed to create a grant, offering both a cash price and a year-long mentorship program. Brown Girl Jane is a previous graduate of Sephora’s Accelerate brand incubation programme and beat out more than 275 entrants to receive the grant.

Artemis Patrick, president of Sephora North America, and Danessa Myricks, founder of Danessa Myricks Beauty, awarded Malaika Jones and Brown Girl Jane with the prize at the gala.

ADVERTISEMENT

Learn more:

The Real Masterminds Behind the Body Care Boom

As specific products or categories take off industry wide, it’s unclear if beauty brands or retailers are steering the ship.

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.

How to Launch a Black Beauty Brand

In a three-part series, The Business of Beauty explores how Black founders Monique Rodriguez, Danessa Myricks and more built, launched and scaled their multi-million-dollar businesses. In part one, a look at how these entrepreneurs found their niche and harnessed early lessons that were critical to their growth


How Should We Feel About Tweens at Sephora?

There’s something both innocent and concerning about 13-year-olds’ obsession with skincare. Kids will always want to find new ways to express themselves, but the beauty industry has a responsibility to protect its youngest customers.


Why Puig’s IPO Timing Couldn’t Be Better

The family-owned Spanish conglomerate has confirmed it will pursue a public offering in the coming months. After a fairly fast transformation, the company now has a bold diversification strategy and a strong mix of brands in place, making it more ready than it has ever been for the European markets.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024