The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Brown Girl Jane makes prestige fragrances with claims around mood enhancement, as well as having vegan and cruelty free credentials. It was founded in 2019 by Malaika Jones, alongside co-founders Tai Beauchamp and Nia Jones.
Founded in 2020, The Fifteen Percent Pledge is an American non-profit founded by Aurora James that challenges retailers to dedicate at least 15 percent of their shelf space to Black-owned brands. Sephora was the first major retailer to make the pledge in June 2020, and has since doubled its assortment of Black-owned brands, reaching the 15 percent benchmark in prestige haircare in 2023.
The LVMH-owned retailer also agreed to create a grant, offering both a cash price and a year-long mentorship program. Brown Girl Jane is a previous graduate of Sephora’s Accelerate brand incubation programme and beat out more than 275 entrants to receive the grant.
Artemis Patrick, president of Sephora North America, and Danessa Myricks, founder of Danessa Myricks Beauty, awarded Malaika Jones and Brown Girl Jane with the prize at the gala.
ADVERTISEMENT
Learn more:
The Real Masterminds Behind the Body Care Boom
As specific products or categories take off industry wide, it’s unclear if beauty brands or retailers are steering the ship.
Here’s why your new moisturisers look like Sharper Image tools.
A genius marketing campaign from E.l.f. Beauty this week emphasised how diversity, equity and inclusion efforts can be done at the highest levels — and what the barriers are to making substantial progress.
The showcase translated the company’s global insights consumer study into scent profiles, technologies and fragrances.
The Estée Lauder-owned premium fragrance house has signed a two-year deal with the actor in a bet to seize more of the men’s market.