The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The deal values Counter Brands at $1 billion, Carlyle Group said Tuesday. The investment firm said the partnership will help accelerate strategic initiatives at Beautycounter with a focus on boosting brand awareness and further strengthening Counter Brands’ omnichannel business model.
Beautycounter launched in 2013 with a focus on “clean” beauty. The brand’s parent company was previously valued at about $400 million in 2018, according to a report by Bloomberg.
This move is the latest in a string of deals in the consumer space for Carlyle Group. It sold streetwear giant Supreme to Vans- and Timerland-owner VF Corp in December and luxury sneaker maker Golden Goose to fellow private equity firm Permira in June last year.
Excitement for its IPO is building, but in order to realise its ambitions, more acquisitions and operational expenses might be required.
In an increasingly crowded space, makeup brands that prioritise natural ingredients are finding new ways to get their message across.
Shana Randhava, Priya Venkatesh, Heela Yang and Robin Tsai will join Imran Amed and Priya Rao to identify the entrepreneurs shaping the future of the beauty industry.
By selling existing formulas under their own name, retailers can tap into the lucrative beauty market without investing in custom formulations. But that doesn’t mean the private label model is an easy win.